Tag Archive for: from our July newsletter

David Luo, AVP of Product

Meet David Luo, our Associate Vice President of Product. He gets to work directly with dealers to innovate and improve the financing products and programs we develop. Along with his dedicated team, David ensures that everything we do offers as much value as possible for our dealers in driving record-breaking growth for their business.

At the forefront of innovation, David’s initiatives have included:

  • Creating new promotions to help dealers generate more sales.
  • Developing new programs to generate leads and revenue.
  • Improving our application system and processes for a streamlined dealer and customer experience.

He and his team are constantly reinventing and finetuning things based on feedback they get straight from the dealers.

One of the best parts of the job for David is building strong relationships with dealers by working one-on-one with them to perfect products. “The best part of the job for me is the creative problem-solving I get to do on behalf of our dealers,” David says. “It’s incredibly rewarding to hear I’ve addressed an issue they were having and made the product better for them. It’s also great to work with such a dedicated, enthusiastic team.”

Outside the office, David loves to play golf and spend time with his two-year-old Corgi, Riley, who happens to be quite the Instagram celebrity. Want to connect with David directly? You can get in touch with him at [email protected].

Woman high fiving her coworkers

You spend a lot of money hiring people, so it’s important you get new sales reps up to speed as soon as possible. With the right onboarding strategy, they can go off and succeed on their own, saving you time—and money—down the road. Here are the key steps you should be taking to set new sales hires up for success from their first day on the job.

  • Resources: Get them set up right away with access to the training materials, marketing assets, and online platforms they need to hit the ground running.
  • Training: Provide them with a clear understanding of the product or services being sold. Set up a training schedule with a clear timeline.
  • Expectations: Set clear expectations from the start in terms of sales targets, compensation, and what success looks like in your organization.
  • Incentives: Share what they have to look forward to if they meet those goals.
  • Shadowing: Set them up with another sales rep or accompany them on sales calls for one-on-one training.
  • Follow Through: Sit down to review sales calls and identify their knowledge gaps or opportunities that were missed out on.

Finally, always leave room for flexibility so you can adjust the training to suit the individual.

Setting up a solid foundation for your new sales reps is key to building a strong sales team that exceeds targets and grows your business. Listen to our podcast episode on this topic for more in-depth tips and tricks: Close the Deal, Episode 6. It’s available on Apple Podcasts, SoundCloud, and Spotify. Have questions? Speak to your Business Development Manager one-on-one for more great tips!

You can also contact Max Zubrick at [email protected] for more information. If you’re a contractor who’s interested in growing your business with consumer financing, click here to join SNAP Home Finance.

Lead-Nurturing Tip July blog

Lead generation is critical to your business. It’s also expensive, so you want to make the most of those leads while they’re still hot. Once you’ve got a prospect’s contact information, your next move is crucial. That’s where speed to lead comes in.

What Is Speed to Lead?

Speed to lead is the time it takes your business to respond to a qualified prospect from the moment they become an inbound lead. A quick response time maximizes your chance of success in turning them into a sale. The longer you wait, the less likely they are to convert.

This is how speed to lead affects your lead conversion ratio over time:

Conversion Ratio by Time

Speed to Lead Touchpoint Timeline

Whether you’re responding to a high-quality lead from our All-Star Alliance program or one you prospected on your own, here’s the schedule you should follow for the best chance of turning that lead into a sale.

Within 24 hours, you should be calling the lead to begin the sales process.

Within 48 hours, you should have your first appointment booked with the prospect.

Within one week, you should have an installation completed or scheduled. This date can change based on your industry, but the first two steps are most critical, no matter which vertical you work in.

Need more leads? The SNAP All-Star Alliance is an exclusive new program designed to help you get more leads, close more sales, and generate incremental revenue—without any extra prospecting.

For more tips on growing your business with better marketing and sales techniques, reach out to your Business Development Manager today!

Man sitting on the beach with his laptop

Everybody loves a bargain. Promotions have the power to attract new customers, boost sales, and increase your average ticket size during this busy season. Here are five easy ways to spread the word about your seasonal promotions and blow your sales targets out of the water.

  1. Get it on Google: Did you know that you can run promotions on your Google business listing? Use the “Add Offer” option to announce a promotion right on your business profile.
  2. Go All Out on Social Media: Use attention-grabbing visuals and put the details right on the graphic so people don’t even have to read the caption to know there’s a bargain to be had.
  3. Send Out an Email Blast: Old and new customers alike are more likely to make a purchase if there’s a promotion going on. But the only way they’ll know about it is if you tell them.
  4. Make Sure Your Sales Team Knows: Make sure your sales team is sharing your promo with every customer they speak to.
  5. Use Paid Ads Online: Supercharge the power of your promotion by using targeted ads to get it in front of more prospective customers. Make sure to check out our handy guide to digital advertising to get you started.

Speaking of promotions, don’t forget to take advantage of ours! Our Deferred-Payment and 3-for-Free offers are designed to get you more sales, increase your average ticket size, and make your products more affordable for your customers. These summer promotions end in just a few weeks*, so take advantage of them now while you still can!

Get in touch with your Business Development Manager today if you have any questions.


* Promotions end on August 31, 2022. Funding must be completed by September 30, 2022.