Tag Archive for: from our September newsletter

don't pay till winter 2021, dealer promotion

We want to make sure you’ve got all the tools and resources you need to be able to convert every customer and close every sale. That’s why in addition to any of our seasonal promotions, you can still also take advantage of our exclusive 3-for-free dealer offer.

With this promotion, you can offer customers the option of putting off payments for the first three months of their agreement—that means no payments, no interest, no questions asked for the first three months. Better yet, it won’t cost you a thing because there’s no dealer fee either! On a $10,000 loan, it can save you as much as $125.*

Close More Deals, Win More Prizes

Don’t forget about our new incentive program, The Great Canadian Dealer Showdown. From now until the end of the year, every deal you submit will count for something—approved deals up to $10K will get you one ballot and deals over $10K get you two ballots. Plus, earn 4x times the ballots for non-deferral products. We’re giving away weekly and monthly prizes for the highest number of ballots, plus random draws every week and month. There’s also a huge giveaway at the end of the year worth $15,000! The more deals you submit, the more chances you have to win.

Click here for more information and to see the full list of prizes or contact your Business Development Manager.

*Based on a $10K loan, 60-month term and 180-month amortization.

Meet Kevin Stout, SNAP Home Finance’s Senior Executive Vice President of Sales. With his guidance, we’ve been able to successfully scale our salesforce, improve the dealer experience, and make life easier for you and your team.

With over 20 years of experience in senior sales management across North America, Kevin is responsible for the ongoing development and execution of all the programs, strategies, and unique initiatives that drive revenue for our dealer partners. In other words, he looks for new ways to increase your earning potential.

The goal of Kevin’s team is to connect with our dealers and vendors to determine how their business works, and where they need our support.

“Our dealers are our top priority. That’s why everything we do links back to our partners,” says Kevin. “I strongly believe that when we take a step back and really connect with our dealers about what they need to support their business, that’s when we can truly work together to make a meaningful impact. And ultimately, to expand profitability.”

Kevin’s teams are central to our strong relationships with dealers and stakeholders, and his leadership is key in helping to create a specialized experience for every partner. He has also worked to develop better methods of distribution for sales, via face-to-face, tele-sales, direct outreach, and more.

Want to get in touch with Kevin? You can reach him any time at [email protected].

A great digital marketing strategy begins with content. Savvy marketers will learn as much about their audience as possible, so they can tailor their content to meet their needs. However, creating great content is only the first step. The next, and potentially most complex, is how to get your content seen, read, and appreciated by your chosen audience.

To help get you off on the right foot, we’re going to show you how you can get started with Facebook Ads, and what you need to know to ensure a successful digital advertising campaign.

  1. Determine your goal. Goals can range from lead generation, to traffic, to awareness driving activity. Make sure you’re clear on what you want your advertising to do for you. This is what will ultimately guide your strategy and can have a major impact on the steps that follow.
  2. Put the algorithm to work for you. Once you’ve determined your goal, develop a comprehensive library of creative assets so that you can create multiple ads for the algorithm to use to drive response.
  3. Optimize your campaigns with lookalike audiences. Use the information from previously sold opportunities to build lookalike audiences, so that Facebook can target prospects with similar interests and demographics.
  4. Retarget. Visitors to your website are more likely to purchase than non-visitors. By placing a Facebook pixel on your website, you can identify people who have visited your website on Facebook and target them with your content. Retargeting drives more sales from each dollar you spend, so don’t forget it.
  5. Promote your content organically. Organic posts are free, so you may as well take advantage of them by developing an organic content calendar, which tells your target audience a story they can connect with. This is what will likely get them to convert.
  6. Do not set it and forget it. You need to check on your campaigns every day to monitor performance and make adjustments. You can track how well your ads are performing daily in your Facebook Ads Manager dashboard. Their metrics are straightforward and will show you how well your ads are performing and how close you are to meeting your goals.

Advertising on Facebook is a great way to reach out to new and existing customers, to help them engage more deeply in your business. For additional resources on digital marketing and much more, reach out to your Business Development Manager today.