Lead generation is critical to your business. It’s also expensive, so you want to make the most of those leads while they’re still hot. Once you’ve got a prospect’s contact information, your next move is crucial. That’s where speed to lead comes in.
What Is Speed to Lead?
Speed to lead is the time it takes your business to respond to a qualified prospect from the moment they become an inbound lead. A quick response time maximizes your chance of success in turning them into a sale. The longer you wait, the less likely they are to convert.
This is how speed to lead affects your lead conversion ratio over time:
Speed to Lead Touchpoint Timeline
Whether you’re responding to a high-quality lead from our All-Star Alliance program or one you prospected on your own, here’s the schedule you should follow for the best chance of turning that lead into a sale.
Within 24 hours, you should be calling the lead to begin the sales process.
Within 48 hours, you should have your first appointment booked with the prospect.
Within one week, you should have an installation completed or scheduled. This date can change based on your industry, but the first two steps are most critical, no matter which vertical you work in.
Need more leads? The SNAP All-Star Alliance is an exclusive new program designed to help you get more leads, close more sales, and generate incremental revenue—without any extra prospecting.
For more tips on growing your business with better marketing and sales techniques, reach out to your Business Development Manager today!