The Expert Team Dedicated to Building Your Business

Jacob Watson, SVP of Marketing

Meet Jacob (we call him Jake) Watson, our Senior Vice President of Marketing. Jake is the guy that brings our innovative products to life. He’s a passionate, dynamic marketing expert with a wealth of experience developing strong, data-driven marketing strategies that drive revenue and growth.

Marketing is a key component of any sales organization. After all, it’s hard to make sales if no one knows or understands the value of what you’re selling. As a SNAP Home Finance dealer, you also have access to our top-notch marketing team, led by Jake.

In addition to driving initiatives for the SNAP Home Finance brand, Jake’s team also plays a critical role in developing marketing strategies and collateral for you and your business. This includes developing key selling messages about consumer financing, producing high-quality assets you can use to market to your customer base, collecting consumer insights to strengthen your sales strategy, and more.

What Jake loves most about his job is discovering new, innovative, marketing solutions that drive growth for SNAP Home Finance dealers. “I love searching for new, creative, ways to drive growth for our valued dealers. Afterall, their success is our success. Every day is something new,” says Jake. “What sets us apart from everyone else is that we’re laser-focused on meaningfully improving the lives of our dealers, and it starts with building honest, valuable, relationships that dealers can rely on.”

When he’s not working, you’ll find Jake lounging by his pool with a margarita or hanging out with his wife and two daughters.

Check out other great articles from our May newsletter

Smart home products Boost Your Sales This Year with Financing for Smart Home Products, Now Available!

Have you heard the news? You can now offer financing for smart home products as part of an existing project.* Keep reading to find out what makes this new product category so appealing and how you can make the most of it for your business. What Are Smart Home Products? Smart home products work by…
Close The Deal Introducing a New Podcast to Help You Take Your Sales Game to the Next Level

Our main goal as your financing dealer is to do whatever we can to help you grow your business. We get that sitting down and reading through emails or jumping on a call in the middle of the day may not always work for your busy schedule, so we came up with a new way…
Business Corner Business Corner: Your Guide to the Most Effective Lead Nurturing Campaign

Sales are all about developing relationships. Like any relationship, the connection between dealer and customer takes work to establish and maintain, regardless of whether it’s a prospective or existing customer. In the sales world, this skill of developing and maintaining successful relationships with customers is known as lead nurturing. What Is Lead Nurturing? Lead nurturing…
Get More Leads. Close More Deals. Earn More Revenue. Drive More Sales This Year by Joining the SNAP All-Star Alliance Program

Bringing in a steady stream of customers can take a lot of work, not to mention the time it takes for prospecting. What if we could take some of this lead generation pressure off you? What if there was a way you could receive pre-qualified, highly motivated leads without looking for them yourself? That’s exactly…
Spring Promotions Only One Month Left to Take Advantage of Our Spring Promotions

If you haven’t been taking advantage of our spring promotions, what are you waiting for? The promotions end on June 30, 2022*, so there are only a few weeks left to use them! These promotions are designed to give you a leg up at the kitchen table with discounted dealer fees, deferred payment offers, and…
Man and woman looking over paperwork How to Leverage Financing to Offset Inflation and Improve Purchasing Power

There’s no doubt that inflation is a hot topic in today’s market. You see it everywhere you go—at the grocery store, gas pumps, restaurants, manufacturers—the cost of goods everywhere has gone up, including your own. In March 2022, the annual inflation rate in Canada jumped to 6.7%, the highest it’s been since January 1991 and…