Tag Archive for: from our September newsletter

Man sitting at the table looking at his laptop screen

At SNAP Home Finance, one of our primary goals is to equip you with vital resources, support, and tools to help you reach more customers, close more deals, and make more money.

Having on-call support from our amazing Business Development Managers is critical, but we still wanted to be able to provide broader support and service, on top of what you’re already getting from our teams. We’re excited to share our newest resource, the Dealer Marketing Repository.

What Is the Dealer Marketing Repository?

The Dealer Marketing Repository is a new tool available to all SNAP Home Finance dealers. You can access our latest marketing material, valuable resources, essential links, and any other information you may need in one convenient online location.

All you have to do is visit the homepage of the new Dealer Marketing Repository and enter the password, which you can get from your Business Development Manager. You can also get there from the SNAP Financial homepage by selecting “Marketing Tools” under “For Dealers” in the main menu. Once you’re in, you’ll have access to a treasure trove of tools and information that can help you expand your reach and grow your business.

What Can I Find in the Dealer Marketing Repository? 

  • Browse and order marketing materials, like customer flyers, posters, quote stickers, email templates, social media graphics, and more.
  • Access essential resources, like our Financing Toolkit and the SNAP Central Desktop and app.
  • See new dealer promotions.
  • Check out current incentive programs designed to support dealers.

We will update the repository as new programs, promotions, materials, and incentives become available, so it’s always a great place to check to ensure you’re using all these resources before they expire. Be sure to bookmark the link!

How to Order Marketing Materials 

Ordering marketing materials is quick and easy through the Dealer Marketing Repository.

  1. Check the box next to the item(s) you’d like and indicate how many you need. You can also select whether you want the materials delivered in English, French, or both.
  2. You’ll have the option to either access an online copy, which can be delivered to up to 3 different email addresses, or have the materials mailed to your physical location. You can also choose both, giving you immediate access while a larger order is printed and mailed.
  3. Once you’ve submitted your request, your Business Development Manager will be notified so they can process the order and follow up with any questions.

To start using the Dealer Marketing Repository, contact your Business Development Manager for the password. Once you have that, you can log in immediately and get started.


Meet Laura Cooney, AVP of the All-Star Alliance Program and Product. To give you a little background, the All-Star Alliance is an innovative lead generation program for dealers designed to drive incremental revenue and record-breaking growth for your business without any extra prospecting. As a member, you get pre-screened, pre-qualified leads delivered directly to you, and because of our seamless red-carpet experience for the customer, you’re getting leads who are ready to sign on the dotted line.

Laura oversees the program from end to end to ensure that it’s continuously driving more revenue for your bottom line. She works with sales leaders to ensure leads are of the highest quality, with the adjudication teams to make sure deals are approved, and with internal teams to collect feedback and improve the program.

“What I love most about my job is actually getting one-on-one time with our dealers. I get to build strong relationships with them and understand firsthand not only their pain points but also the many success stories in their day-to-day,” says Laura. “We’re just one part of their journey, and I like being able to share in their success.”

When she’s not working to build out the All-Star Alliance, you’ll find Laura either playing or watching golf, a passion she inherited from her father.


Marketing insights report

If you work in sales, chances are you’re always on the hunt for marketing tips that can help you expand your reach and boost your sales. While there are plenty of resources out there, many of them are often designed to appeal to the broadest possible audience. This catchall approach can make it challenging to know how to take these insights and apply them to your own business.

We’re proud to share our Online Marketing Insights Report, tailored specifically to you and your industry.

What Is the Online Marketing Insights Report?

Our new Online Marketing Insights Reports are a series of resources we’ve put together to keep you up to date on the latest online marketing developments and trends. Instead of paging through a long blog post or podcast and trying to pick out relevant details, we’ve laid it all out for you and tailored it to individual verticals, including:

  • Basement renovations
  • Kitchen renovations
  • Roofing
  • Bathroom renovations
  • HVAC
  • Pools and hot tubs
  • Windows and doors
  • General renovations

What You’ll Find in the Report

  • The latest trends in organic search
  • Useful Search Engine Optimization (SEO) keywords
  • How keywords perform across different platforms like Google and YouTube
  • Relevant search advertising trends
  • A sample Google Ads plan
  • Tips on optimizing your ad budget
  • Recommendations for SEO and PPC tools

Sales and marketing work hand in hand, so the more robust your marketing is, the higher your sales will be. In fact, when both work closely together, it can boost revenue by as much as 208%! So, what are you waiting for? If you haven’t already downloaded your copy of our Online Marketing Insights Report, click here to get it! For more practical marketing tips and materials, reach out to your Business Development Manager today.


Close off the year strong - extending summer promotions until December 31, 2022

Our summer promotions were so popular this year that we’re extending them to the end of the year. These offers are a great way to help customers take on bigger home improvement projects, ease some stress on their existing renovation plans, or just feel more confident about finally taking on their dream home improvement project. What does all this mean for you? More sales closed at the kitchen table!

Here are a few reasons why offering customers promotions is such an effective marketing strategy for your business.

  1. People are always on the lookout for deals. If you can offer a promotion to a customer in an email or social media post, it could catch their attention and push them to reach out.
  2. Customers are more likely to purchase if you offer an incentive. As many as 77% of shoppers say that discounts will influence where they shop, according to a study by Forrester Consulting. By offering exclusive incentives, you’ll be able to close more deals.
  3. It rewards their loyalty. By introducing a promotion at the end of a conversation and positioning it as a gift, you can acknowledge a customer’s loyalty and make them feel appreciated.
  4. Promotions help spark more urgency to close. A promotion with a clear end date helps encourage uncertain customers to close.
  5. It creates a positive association with your business. Offering a promotion that allows customers to save money helps to create a positive association with your business, even after the deal has closed.

Getting a deal done at the kitchen table can be a whole lot easier with our promotions on your side. They are now available until December 31, 2022*, so make sure all your customers are aware of them before they’re gone for the year.

Looking for more tips about how our promotions can inspire customer loyalty, encourage bigger projects, and help your deals close faster? Get in touch with your Business Development Manager today.

*Funding must be completed by February 28, 2023.


The Great Canadian Dealer Showdown is back, and this time, it’s bigger and better! We’re giving away thousands in cash prizes, so start getting those deals in. This exciting incentive program will run for the rest of the year and includes all approved deals submitted from September 1, 2022, to December 31, 2022.

How to Get the Most Ballots in the Fall 2022 Showdown

There are several ways to up your ballot count for this round of the 2022 Great Canadian Dealer Showdown.

  • Approved deals up to $10K are worth one ballot.
  • Every increment of $10K is worth another ballot. (E.g., $10,001 to $20K = 2 ballots, $20,001 to $30K = 3 ballots, etc.)
  • Standard/regular finance applications* are worth 4x ballots.*

Be sure to keep an eye on your email for special announcements about double points weeks and other promotions. These will be limited-time offers, so make sure to use them while you can.

More Cash Prizes Up for Grabs

For this round of the Showdown, we’ll have two cash prizes each month, plus the $15,000 grand prize at the end of the contest.

Monthly Prizes

  • $3,000 for the salesperson with the highest number of ballots at the end of the month.
  • $1,000 random monthly draw from all salespeople who submit at least one ballot for the month.

Grand Prize

The salesperson who submits the most ballots by 11:59 p.m. EST on December 31, 2022, will walk away with a whopping $15,000, no strings attached!

Get Ready! The Great Canadian Dealer Showdown Has Already Begun.

Whether you compete within your team or set personal goals, there’s no wrong way to play. The more deals you submit, the more chances you’ll have to win.

Have a deal that’s ready to go? Click here to submit it now. For more information about the Great Canadian Dealer Showdown or any of our other programs or incentives, contact your Business Development Manager.

* Excludes deferrals, rate buy down, and equal payment finance applications.


Close The Deal

We launched our Close the Deal podcast earlier this year as a way for us to speak directly to dealers. We wanted to provide you with insightful, practical information and expert tips you can use to grow your business—served with a side of good laughs and entertainment.

We’ve already covered a wide range of topics, everything from surviving a recession to how to sell financing, and we’re just getting started. Keep reading for a recap of some of our latest episodes, and subscribe today if you aren’t already following! You can find Close the Deal on Apple PodcastsSpotify, and  SoundCloud.

Latest Episodes of Close the Deal

Episode 11: Increase Closing Rates and Drive Revenue with the All-Star Alliance Program

The guys sit down with not one but two featured guests to dive into the All-Star Alliance program, an innovative lead generation program designed to drive record-breaking growth for your business without any extra prospecting. Listen now: Apple Podcasts, Spotify, or SoundCloud.

Episode 10: How to Help Your Customers Prepare for Their First Home Renovation

A homeowner’s first home reno can be intimidating. This episode offers valuable tips to help dealers and sales reps build trust with homeowners while offering custom-designed solutions based on their needs and budget. Listen now: Apple Podcasts, Spotify, or SoundCloud.

Episode 9: How to Minimize the Impacts of a Recession on a Sales Team

In this episode, featuring special guest Ryan VanDyk, the team shares tips for keeping your sales team’s performance up, even during slower economic times. Ryan VanDyk is the Founder and President of the Contractor Growth Hub Podcast and has 20 years of experience coaching and mentoring people in the home renovation industry to become market leaders. Listen now: Apple Podcasts, Spotify, or SoundCloud.

Episode 8: Comparing Rates: Bank vs. Consumer Financing

The more dealers understand about bank and credit card vs. consumer financing, the easier it will be for them to walk their customers through the financing process. This episode delves into the differences between each option and offers tips on talking to customers who would rather pay with a credit card. Listen now: Apple Podcasts, Spotify, or SoundCloud.

New episodes of the Close the Deal podcast are released bi-weekly, so make sure you subscribe so you don’t miss a single one!


As a SNAP Home Finance partner, salespeople are automatically enrolled in our exciting new incentive and rewards program: The Great Canadian Dealer Showdown. Keep reading to learn about the program, how it works, and most importantly, what you can win—plus, we’re introducing 4x the ballots and $500 weekly for approved non-deferral applications!

How It Works

The Great Canadian Dealer Showdown allows salespeople to earn ballots for all of the deals they put through—every approved application that’s submitted is worth at least one ballot.* That’s not all! The more a dealer submits, the more chances they have to win. Not only can you win up to $15K, but from October 4, 2021 to the end of the year, you also get 4x the ballots and the chance to win a $500 gift card for all approved non-deferral applications.

  • Weekly Prizes: Every week, we’ll reward the salesperson who received the highest number of ballots that week with a $100 gift card. We’ll also do a random draw for two lucky winners, who will each get a $50 gift card. That’s not all. We’re also doing weekly draws for non-deferral ballots to give away an extra $500. That’s 3 chances to win every week!
  • Monthly Prizes: We’ll do the same thing at the end of each month—a prize valued at $750 for whoever has the highest number of ballots, as well as one lucky draw winner for a $250 prize value.
  • The Big Winner Grand Prize: In January 2022, we’ll do our final prize giveaway. One lucky draw winner will be selected on December 31, 2021 to win one of 10 prizes worth up to $3,000. Finally, the dealer who submitted the highest number of ballots overall will get to choose a prize valued at $15,000! Prizes include an all-inclusive trip, cash, a Sea-Doo, Vespa, and more.
  • 4x Ballots Plus $500 Weekly Draw for Non-Deferrals: We’ve introduced the chance to win even more. Now, all approved non-deferral applications will get 4 times more ballots, plus the chance to win $500 in a weekly draw.

Here’s What You Can Win

To help celebrate our dealers and put a little something back in your pocket, we’ve curated a variety of incredible prizes for our weekly, monthly, and year-end winners.

The Big Winner Grand Prize

The dealer with the most ballots at the end of the year will get to choose one of our big grand prizes, each valued at $15,000:

  • A 2021 Vespa Elettrica Silver
  • All-inclusive trip
  • 2022 Honda CRF450RX Dirt Bike
  • And more! Click here for the full list of prizes.

Our lucky year-end draw winner will get to choose from a list of prizes, each valued at $3,000:

  • Weekend getaway in Canada
  • Peloton® workout bike
  • Whole-home entertainment system
  • And more! Click here for the full list of prizes.

Monthly Prizes

The dealer with the most ballots at the end of the month will get to choose their prize from the options below (each valued at $750):

  • Apple Watch 6 Series
  • Spa day for two
  • Dyson V11 cordless vacuum
  • And more! Click here for the full list of prizes.

Additionally, one lucky winner will be randomly selected from a draw to choose a prize valued at $250:

  • Nespresso coffee machine
  • Golf day for two
  • iRobot® Braava® Jet Robot Mop
  • And more! Click here for the full list of prizes.

Weekly Prizes

  • $100 gift card for highest number of ballots
  • $50 gift cards for two lucky draw winners

How to Participate

Taking part in The Great Canadian Dealer Showdown is incredibly easy. All you have to do is continue submitting your deals. That’s it! In fact, if you’ve submitted a deal since August 2, 2021, you’re already in the running to win. Once your loan application is approved, you’ll see a ballot added to your profile. All winners are announced via email.

Click here to learn more about the program and to see details on all the amazing prizes you can win. Then, keep submitting your deals!

*Approved applications up to $10,000 will get you one ballot. Approved applications over $10,000 will count as two ballots.

At SNAP Home Finance, our goal is to do everything we can to help your business grow. We recently launched a series of seminars designed to help you do just that. Each session will include information, tips, and resources to help you market your business, boost your sales volume, and cash in on the lucrative home improvement industry.

These seminars are available exclusively for you, our dealer partners, but seats are limited, so don’t wait to sign up! The full list of seminars is detailed below. Check them out and then click on the link at the bottom to save your spot for the session you’re interested in.

October Seminars

How to Leverage 240-Month Amortization: Improve affordability with your customers and raise your average ticket size at the same time.

Selling at the Kitchen Table: Learn how actively listening to your customers can help you properly identify problems, provide solutions, capitalize on opportunities, and ultimately grow your business.

The Importance of Having an Online Presence: Make the most of your online presence to reach customers and drive sales.

How to Increase Your Average Ticket Size: Maximize the potential of each sale by following these four key steps to increase your average ticket size.

November Seminars

Growing Revenue Through Leveraging Financing Solutions: Learn how you can use financing solutions to ensure your business is closing deals.

How to Leverage 240-Month Amortization: Improve affordability with your customers and raise your average ticket size at the same time.

Selling at the Kitchen Table: Learn how actively listening to your customers can help you properly identify problems, provide solutions, capitalize on opportunities, and ultimately grow your business.

How to Increase Your Average Ticket Size: Maximize the potential of each sale by following these four key steps to increase your average ticket size.

Ready to sign up? Click one of the links below to RSVP today!

Click here if you’re an HVAC dealer.

Click here if you’re a non-HVAC dealer.


The past year-and-a-half has been something of a roller coaster, to say the least. The good news is we’re seeing an increase in demand for home improvement financing.  In Q2, we saw a 30% increase in demand over Q1, and we’re seeing that same spike as we head into fall and winter. The challenge is we’re also seeing supply chain issues—we saw a 10% delay in job completions.

Get ahead of increased demand and decreased supply by informing your customers of these likely issues. Don’t let demand and supply issues negatively affect your business. Your customers want their home improvement projects completed as quickly as possible (and so do you), so use this as a tool to drive urgency.

Use This Info to Drive More Sales and Complete More Jobs

  1. Think ahead. Consider ordering the equipment you know you’ll need now to ensure that you’re able to complete your jobs this winter.
  2. Manage customer expectations. Communicate openly with your customers and reinforce the ongoing demand and supply issues that may result in project delays in fall and winter.
  3. Drive urgency. Get your customers to commit to jobs now to reduce the effect of future supply chain issues.

For more information on market insights, please feel free to connect with your Business Development Manager, who’s always available to help!